Don't try to save time or money skipping market research as part of your startup launch preparation!
Clients of ours - who are struggling entering new markets are often ditching market research from their practices and trying to apply methods - which were working for them before. Not always - are those methods working.
Why is a Market Research carried out freshly - is important for your new venture?
Conducting #market research prior to a #product launch allows you to connect with your customers in #new ways. Rather than waiting to hear about how your product is #performing after it has been introduced, prior research gives you insight into how the product may fare in current conditions.
So, consider it essential for future business success:)
Good Luck Everyone!