On Today's Menu: Brand Authenticity - What it's all about?
“The extent to which #consumers perceive a #brand to be faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to #support consumers in being true to themselves”
According to Geoff Beattie,
Cohn Global Practice Leader of Corporate Affairs, when #people think of #authentic companies, they think of:
A brand that has values and morals and stands by them no matter what while honestly divulging its practices (flaws and all). In fact, the thing people most wanted was open and honest communications about products and services. And that finding was consistent around the world.
What brand represents that authenticity for you?
What Brand Authenticity means to you, whats your definition?
Good Luck Everyone!