It is magical - if thats what you enjoy doing like some of our colleagues including myself..
The original Red Bull drink was #developed in 1962 by Chaleo Voovidhya, a Thai businessman, and sold under the name Krating Daeng (Thai for Red Bull) by the company TC Pharmaceutical. The recipe was based on Lipovitan, an earlier energy drink that had been introduced to Thailand from Japan. Krating Daeng sales soared across Asia in the 1970’s and 1980’s, especially among truck drivers, construction workers and farmers.
The working class image was boosted by sponsorship of Thai boxing matches, where the logo of two red bulls charging each other was often on display.
The Thai product was transformed into a global brand by Dietrich Mateschitz, an Austrian #entrepreneur. Mateschitz was international #marketing director for Blendax, a German toothpaste company, when he visited Thailand in 1982 and #discovered that Krating Daeng helped to cure his jet lag.
And so the Red Bull success story begins. New packaging, new image,new message...
So, what you gonna do - in 2021 to "redbullize" your product, service you offering?
Good Luck Everyone!